List of AdSense-related terms you need to know:
Page impression: a page impression is usually the page views of the same page impressions are sometimes different than a page view. This occurs is when the visitor views the page but the AdSense code does, for some reason (this means do not display ads to the visitor).
Ad unit impression: whenever you get a printed page, you can also get ad unit impressions. However, the ad unit impression is that you depend on your page which is what number on the user's browser when the page is loaded in the number of ad units ad units. Note link unit impressions also counted as ad unit impressions.
Click: click (AdSense) records when the site visitor clicks one of the AdSense ads. Please note that clicking on a link element is not considered a subject in one click.
Click-through rate, AdSense, the ad unit impression ad units divided by the total number of hits received by the ad group. Therefore, better CTR could mean that more of your income.
Effective CPM: it was calculated that the cost per 1000 impressions. However, do not confuse with your effective CPM revenue. In fact, the effective CPM is calculated on your income divided by the number of page impressions, the final figure is then multiplied by 1000. Effective CPM is typically used to compare the different pipes and determines which pipeline you more profitable.
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