Google Adsense for Newbies-googleadsensesafetips44

If you have come to get the best information related to this query Google Adsense for Newbies then unfortunately you have pick the right blog. Here you will get the Complete Adsense Guide for Newbies. In this tutorial guide, we will explore various facets of Google Adsense program. First, we will begin with a brief introduction to the Adsense program. Then we'll talk about Google Adwords ' relationship with Google Adsense.

WHAT IS GOOGLE ADSENSE?

Google AdSense is basically a product of google corporation which was launched by Google in the year 2003 fourteen years back and it permits webmasters to dynamically serve content relevant advertisements on web content.Google Ad Sense has become the main source of income for most of the professional bloggers, You Tubers, and website owners. I hope you have you visited on blogs and have and you are used to of watching YouTube. Every time you read a blog of a top blogger you may have seen an advertisement of any product or an advertisement of service provided by any company. That’s the simplest example I can give of Google Ad Sense.

One of Google's most popular blog revenue streams, comes from AdSense, an ad-based financial manufacturer. This program makes advertising on your blog pages relatively easy to display. Announcement formats contain text, banners and other videos, and display ads.

"You can place the ads throughout your site, but they most often show up in the sidebar on your pages. The display and video ads work in a similar way, in that Google attempts to serve ads that match your site’s content and audience interests."

First, it is one of the largest and most popular advertising networks on the market among both advertisers and publishers.

The ease of use is another powerful feature. It has a low entrance point and can be successfully used by an amateur while veterans can very highly optimize ads, which boost the sales by a large margin. Finally, AdSense will deliver the ads to you, which will save you a lot of time to create banners and more. You can only receive your payment when you reach $100 with very limited payment options. Although Google does not really work with any other advertising network although they accept some affiliates and text-links side-by-side. You also have no control over what ads on your website will be shown. The shown ads often do not match the design of your website and affect the UX negatively. Something that many regard as a terrible lack of openness–you don't have access to ROI data and Google determines income.

Relation between Google Adwords and Google Adsense

In order to get an inner understanding of Google Adsense program we need to know Google Adwords program. A new term has been introduced here, Google Adwords.

Now, what is Google Adwords?

Google Adwords and Google Adsense are basically two sides of same coin.

By reading above paragraph you might have got some understanding of Adsense program. So, here we shall only discuss Adwords program.

Google Inc generates its 90% of the revenue from Google Adwords. All the large, medium and small size business owners would like to sell their products to customers around the world.

In order to reach targeted customers in quick time these business owners make use of Adwords program. Here, they pay Google to show their ads on either search result page or on the content of a blog (Adsense).

Therefore, Google Inc totally runs only on the money paid by these business owners.

In coming paragraph, we shall discuss about Adsense program.

It is only by reading next paragraph you’ll get a clear idea how Adwords and Adsense programs are intertwined with each other.

I will talk little bit about Adwords ads. They are of two types; one is shown on right hand side of the search engine result. You might have noticed whenever you search something; a column of ads would appear on right side of the screen. Those are Adwords ads, business owners pay Google for showing those ads.

So let us begin What is Google Adsense?

It is useless to reinvent the wheel. Hence I will not give my definition as it is available on Wikipedia. So according to Wikipedia “Google AdSense is a program run by Google Inc. that allows publishers in the Google Network of content sites to serve automatic text, image, video, and rich media adverts that are targeted to site content and audience.”

I hope, the definition is quite clear but again I’ll again put across in my words.

When you go online and visit a website, you might have noticed ads showing in between the web page you’re reading. Those ads are nothing but Google Adsense ads. It is also known as contextual advertising. Check the image below for demo of AdSense ads on websites –

Now, before we move on, I should clarify meaning of certain terms that would be used again and again in this guide.

Publishers – Publishers are bloggers or website owners who create content where Google allows them to show various ads on behalf of advertisers.

Advertisers – As I pointed-out in my previous paragraph advertisers are individuals who pay an amount to Google for showing their ads on publisher’s blog or website.

In other words, you can say publishers are thousands of bloggers & web-owners who create content for money and advertisers are those business owners who want to sell or advertise their products using publisher’s blog.

How does AdSense Work?

Suppose an Advertiser want to advertise his products like laptops through Google, so he would bid on certain keywords like “laptops, computer, PC, etc”.

Now as a publisher you applied for AdSense and got approved for it. So if any of your article contain keyword like “laptops, computer, PC, etc” Google AdSense will display the same ads on your blog, Google get paid when those ads are clicked by any visitor on your site. Finally you get your share.

Whenever, people or visitors comes to the publisher’s website in search of good content and they click on Adsense ad then Google pays money for every Click to the publisher.

Google pays publishers from the money that it is getting from advertisers. Advertisers pay Google for each click. The money paid by Google to publishers is 68% of what advertisers pay them and rest 32% Google takes away as commission.

To put it in simple way, if an advertiser pays Rs 100 to Google for one click on Adsense Ads by an online visitor then Google gives Rs 68 to the owner of the website on which ads are showing (publishers) and remaining Rs 32 Google takes away.

Thus, Google takes money from advertisers and gives large chunk of it to publishers and remaining keeps with itself.

Hence, it would be clear now, how Adwords and Adsense program are interlinked with each other.

Let us look at various ways of showing Adsense ads on a website:

• Adsense for Content: Nothing but contextual advertisement
• Adsense of Feeds: Ads will show up on feeds
• Adsense of Search: Ads will come on search
• Adsense for Domain: Place advertisements on domain names
• Adsense of Video: Ads on YouTube Videos

Some terminologies that are commonly used in Google Adsense are:

• CPC: Cost Per Click – The amount that publishers gets when visitors clicks on the Ads. It could be from 10 cents to $2 or even more.
• CTR: Click Through Rate – How many visitors click on those ads. If 100 people came to your site and only one of them clicks then CTR is 1%, if 2 clicks then CTR 3%, if 3 clicks then 4%.
• Views: Total number of impression blogger receives for his blog.
• Visitors: How many people came to your blogOther Competitors of Google Adsense Program or Alternatives for Adsense
• 
  

Some of the other programs on the line of Adsense are the following:

Clicksor

Kontera

Adbrite

BuySellAds

eClickZ

Amazon Associates

Tribal Fusion etc

Media.net

Infolinks

Lack of Transparency from the Side of Google

We talked about Google Adsense with good things. But this program has a flipside. In every publisher's mind, you can say a doubt.

Although Google openly says it gives publishers 68% of what advertisers pay and takes 32%. But Google do not tell how much advertiser is actually paying them for a Click.

Publishers really do not know how much advertisers actually paid to Google.

Google could be paying publishers less because it does not declares the money paid by advertisers.

For example, an advertiser is paying $5 for a Click to Google, so with an honest intention Google should pay $3.40 for a click to publisher and take only $1.60 with itself.

But it can happen that Google only pay less than $3.40 say $2.00 to publishers, hence taking away another $1.40.

This concern is due to Google not declaring that it had effectively paid the advertiser 5 dollars. Therefore, there is fear of this absence of transparency. This might be the reverse side of Adsense.

Abuse of Google Adsense

There are superfluous bloggers from all over the globe who misuse Adsense program. They click on their own advertisements out of shear covetousness. It is even naive to believe that by clicking on its advertisements, a columnist might earn cash. Google will meet the blogger and permanently terminate its Adsense account.

Google is very strict when it comes to showing ads. Publishers can only show 3 ads on their page. If they try to click on those ads or telling others to click then Google will consider it illegal and terminate your account permanently.

Using software and tailored content to show Adsense ads is also banned by Google but frivolous bloggers use such tricks and end up on the wrong side.

Criticism of Google Adsense

Google is criticized by many publishers from Asia for not paying them as much as it pays to publishers in USA.

Then bloggers criticized Google for banning their account for no specific reason.

At times, without collecting the $100 limit revenue, Google terminates its account. Google is also criticized for sexually specific advertisements on websites. But the most real complaint about Google Adsense is that there is a absence of privacy that we addressed in the last paragraph.

To sign up for AdSense, follow these steps:

Either you can use this short method to apply adsense 

• Go to Google and type this query ADSENSE click the this adsense Advertising Programs link 

• click the Get Started button.
• A new page appears that contains important information about AdSense and the sign-up process. Before proceeding to the next step, have your bank account information ready. Google requires a physical address that matches your bank account before you can complete the sign-up process.
• Click the Get Started Now button, or the Get Started with AdSense button.
• You need a Google Gmail account before proceeding to the next steps. You can use an existing account or create one.
• Click the Yes, Proceed to Google Account Sign In button.
• Sign in to the Gmail account you plan to use for AdSense.
• You cannot change this e-mail address, so choose carefully.
• Provide the necessary details, such as the URL of your website where AdSense ads will appear, and the primary language of your content.
• Review the AdSense policies, and then click the Continue button.
• You’re agreeing to Google’s AdSense policies, along with other statements concerning your account. You can review AdSense policies in detail.
• If you violate any part of the AdSense policy, you can be immediately and permanently banned from using AdSense. Google is notorious for having a one-strike-and-you’re-out rule. In other words, no second chances — so read carefully!
• Complete the form, telling Google about your site’s content, and then submit the application.
• Within eight hours after submitting your application, Google sends an e-mail to tell you whether or not you passed the first part of the review process.
• Upon passing step 1 of the verification process, log into your new AdSense account.
• Place the code from the red bar on a page of your site.
• After the code is activated, Google conducts a final review of your website. The process takes three to four days. When Google gives you final approval, you can access your AdSense account.

Tweet