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Google Algorithm A Puzzle

The algorithm is a set of rules for solving major issues. I recall an algorithm used to solve math problems even when I learned in class X. It was also a mystery at that time. I have a little, my hands have a Rubik cube, which without algorithm is not solved. Today I'm blogging and the algorithm from Google came here. The algorithm of importance that lets you solve a big problem.

Here also Google's algorithm can solve your problem.

Yes.

I'm speaking of the problem of ranking. It is very important to know this algorithm if you want to appear on the first number in Google's search engine result page.

Here you say that the SEO ranking is necessary, but the SEO process is done to meet the algorithm of the search engine as well. The score will also be 100% if your page follows the algorithm.

But why is this algorithm designed? What was the need for this?

Suppose I and the other 10 people have written posts above the same keyword. This keyword is SEO. Now when visitors type "SEO" into Google, it will go to the request server.

Here Google crawlers see 11 posts in total, written above SEO. But how will they know which of these posts is more good, which can satisfy the visitors in a good way?

In such a situation, crawlers become confused. They do not know which posts to show. In this case, Google's algorithm comes in handy. This algorithm has more than 200 factors, with the help of which Google gives rankings to each post. The algorithm has been created so that people can reach the best information.

Here it was found out why the algorithm is needed. But this algorithm is top-secret. Understanding this algorithm completely is almost nil and Google keeps updating this algorithm always.

Suppose today your website is ranking on the top position because your website is satisfying Google's algorithm. In such a situation, when Google updates the algorithm, your website does not fit in it and your ranking decreases.

Meaning you have to change the website according to the update. There are many experts who try to understand this algorithm and understand it to some extent. Here on Google, through its blog, keeps telling about the updates. You can read about it on the Google webmaster central blog.


It is true that Google's algorithm cannot be fully understood but it has some basic factors which never change. If we understand these basic factors, then SEO becomes easy.

Here on content, content length, backlink, site speed, redirection etc. Like there are many factors. There is a lot of misunderstanding about the factors that we have, today we have a little look at which you will get an idea of ​​which factor to focus on more.

1. Content and content length

It is a misconception among many people that Google always ranks long posts. But, the post ranked on the first page of Google has a length of 1,900 words. From here you can guess that you do not have to write 3000 or 4000 words post to rank. Actually, the length of the post depends on the topic. You first try to know the intent of the visitors and write a post accordingly.

E.g.

Case 1

SEO

When visitors search SEO in the search engine, they need complete information about SEO. What is SEO, how is it done, what are its types

Suppose if you are giving information about a process or writing a guide, then you have to write a post of 2000 words or even more than that.

Case 2

What is the SQL agent?
What is the SQL agent?
 

Here, pay visitors only need to know what the SQL agent is. They have no further interest, what else have you written in it.

what does sql agent mean


If you type What is SQL agent in the search box, then the result will appear in front of you.
You can see that Techopedia's post is ranking here. Techopedia website has many keywords which are ranked at number one. The interesting thing is that the posts on this website are only about 200 words.

This website only explains the definition. Here it clearly shows that the length of the post does not help in ranking. If the content satisfies the visitors then the length of the post does not matter, whether it is 4000 words or 200 words

2. Backlinks

 A backlink is the biggest factor in ranking. (T & C apply). Nowadays everyone is running backlink. Everyone feels that the site is ranked because of the backlink. This is true, but there are some rules and conditions which people deliberately ignore.

Google looks at backlinks as a ranking factor. More backlink means more trust.

But, there is one thing that matters a lot here and that is the relevance. If you are making a backlink for ranking, then you have to focus on relevancy. Because the quality of backlinks is the one that helps in ranking and not its quantity.

When you take such a relevant quality backlink, then this backlink is more powerful than 100 irrelevant backlinks. Here you can understand how important relevancy is.

So you should only focus on the quality backlink and not on quantity.

3. Keyword focus and highlight

Do you also highlight the keyword more to focus the main keyword so that Google's crawler will understand what your main keyword is?

Perhaps a lot of us do the same. A few years ago this manoeuvre used to work a lot. People used this technique to rank their website.

But as the algorithm was updated, the ranking of such website decreased.

Today, there is no use of highlighting keywords without such reason. Highlighting spoils the user experience. This will also increase your bounce rate.

Keeping the user experience in mind, you can highlight the keyword.

That's the thing about Keyword focus. If you are targeting the main keyword randomly, then it is a bad impression. Where does this keyword stuffing go?

Keyword stuffing is a type of black hat SEO which is not a job in the eyes of Google.

By keyword stuffing your website can get a penalty. That's why you target keywords in a natural way.


4 Backlink building service

 Backlink service is a huge scam. There are many agencies available in the market today that make you backlink. There are only a few of them who make good backlinks.

New bloggers buy backlink service from such agency in the wake of ranking. But most agencies make irrelevant backlink. Such backlinks do not benefit.

In those backlinks, if a backlink comes from a website which has a high spam score, then it can also cause damage to your website.

So if you have more budget then you can go with a good agency, otherwise, you can make backlinks yourself.

5 Website speed

  Website speed is a ranking factor as it is about user experience. In research, it has been proved that if it takes more than 3 seconds to open your website, then visitors close your website and go to another website.

Google also likes this website. If you also want to increase the ranking, then you also have to work.

6 Robots.txt and XML Sitemaps

Robots.txt and XML sitemap is not a ranking factor. A Sitemap is a map of your website that gives Google crawlers information about all pages of your website.

But even if you don't create this sitemap, google crawler crawls your website pages. Sitemap only makes it easier for crawlers. Even if you don't make it, it doesn't matter on the ranking. The same thing applies to robots.txt. However, by creating Robots.txt and XML sitemap, the work of Google is a little easier, so you must make it.

7 Poor SEO means poor traffic?
 
There is a lot of misconception among people about SEO. We all know that if you want to earn from the website, then it is important to bring traffic and the traffic will come only when you SEO and rank the website. But let's understand one thing here. SEO matters only when you need organic traffic.

If you have a lot of followers on social media, then there is no need for organic traffic. You can bring a lot of traffic through social media.

Even today, there are many such websites on the Internet which are bringing a lot of traffic only through social media. If you also want to bring traffic without SEO, then just do basic SEO and strengthen your network on social media.

8 Spelling and Grammar 

Spelling and grammar These two factors are very important for the Bing search engine. In Google, they do not do any direct help in ranking, but when it comes to user experience, you will definitely have a problem. Google's focus is more on user experience. Google does not compromise any in terms of user experience. Spelling and grammar mistake spoils the experience of users, then you may have trouble in the ranking.

That's why you pay little attention to spelling and grammar.

9. Without backlinks ranking is impossible?
 
This is absolutely untrue.

Today there are many websites whose keywords are ranking on the first page without a backlink. We have already read that Google has more than 200 factors on which this ranking is decided.

One of these many ranking factors is a backlink. Meaning, despite having more than 200 factories, we focus too much on only one factor. Although backlink is the most powerful factor, if the other factors are important then we should also focus on them.

You should not pay much attention to the backlink, pay more attention to the content and user experience.

Summery

We learned.

Please give more attention to this keyword, if you want to rank a keyword or a website, SEO well. We saw the number of saris that we blindly believe in is misconceptions. Google's mission is to provide its users with the best service. If the user keeps in mind that you write content. There is plenty of opinion on the ranking, but you have the experience to trust yourself. Read about your algorithm on the official website of Google. Try not to get a lot because this is a huge puzzle.

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