Agreement base in which the Google AdSense system works is that Google has the base control on the ads that are displayed on the websites registered to the GoogleAdSense system. Of course, the site owner can customize the appearance of an advertisement and also block/filter certain types of advertisements on their Web site. Ads which Google are advertisements "Sense" (these ads actually relate the subjects Web site deals / caters to). This is something that occurs in other advertising programs/systems. This creates a win-win situation for everyone.
People who visit the Web site (which contains Google AdSense ads) do so because they are interested in the product/service/topic discussed on this Web site. If you were to serve ads that are not the subject somehow, it would be of little use for them. On the other hand, ads in relation to the topic of the Web site would really prove useful to the visitor. They might be interested in fact a product or service that is advertised through ads Google AdSense. Thus, visitors to the Web site get a richer experience because of the AdSense program.
Owners of Web sites get revenue for displaying Google AdSense ads and clicks they receive on the ads. Thus, they are happy also. As companies/advertisers are concerned, they are getting a system (AdSense) for targeted advertising that is easy and economical to operate.
In addition, Google AdSense ads are presented in a way much better than banner ads or other types of ads. Most of the ads are simple text Ads that are clear and concise.The Web site owners find it easy and advertisers are easy too. Google AdSense is really one of the best advertising programs available today.
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