Google Adwords or Facebook Ads

For a number of reasons, some people think that advertising on Facebook is not good: users want someone they can talk to, not be advertised to. It's a place where people relax after a long day of work at the office and talk to friends. So for some, because of its focus and ability to get sales lead, it's absolutely Google Adwords over Facebook ads.

There are also people who say Facebook is a channel of awareness and branding where people go to Facebook to play Farmville, chat, update their status, check on friends, etc. In other words, Facebook is not just a lead generation channel, but only a channel that supports it. It's perfect to build a reputation online and a brand, but not lead generation. But if people browse through the search engines, they go there to either research or purchase something. So some internet marketers still prefer Google Adwords over Facebook Ads.

Some will agree that both have great advertising options. But to become successful you still have to come up with a good and successful campaign of your own. But if you have other options, then you can try those too. Google Adwords, however, have great benefits and advantages. There are useful tools that can help you with your ads and marketing campaigns that can help you with your Internet marketing strategies. 

When using Google Adwords, you get to control your finances and decide what keywords. Google provides you with useful tools to maximize the benefits of Adwords. You may decide which ones to use for your ad campaigns, how to create your ad groups and how to use them for your marketing campaigns. Then you can also monitor your success through Google Analytics, another tool provided for by Google. 

Adwords is the front runner of Google when it comes to generating revenue. Compared to Facebook, it has a wide reach and is easier to use when setting up accounts and writing ads. But to do this work, no matter which one you choose, you'll still have to formulate a plan and write effective, eye-catching ads to get a high ROI (investment return) and great conversion for your site. So Google Adwords can help you achieve your investment goals and marketing goals online, you just need to know how to make good use of it for your benefit.

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