How to find low competition keywords a professional Long Tail guide

Low competition keywords: search and analysis

Choosing the right keywords for your web marketing campaign is one of the things that will determine the success or failure of your business. Once noted, keywords with low competition that attract targeted traffic will play a key role in your online success. There is much to think about when it comes to keywords and becoming an expert is not an easy task. However, if you take your time, you can also find success online and learn how to find low competition keywords.

An uphill battle: generic keywords

Many small businesses and site owners believe that marketing your site in general terms is an uphill battle. Trying to rank generalized keywords in the search engines is a common mistake that many people make. The search volume of any given keyword is only half the puzzle.

Generalized keyword terms are difficult to classify due to the high level of competition. For example, the term "pizza" has more than half a billion competing sites with six million searches. Google’s homepage for the term “pizza” is dominated by big brands like “Pizza Hut,” “Domino’s,” and “Papa Johns.”

If you are using a pay-per-click campaign to advertise your pizza business in a small town, you can expect it to be expensive. The average cost per click for the term "pizza" is $ 6. This will lead to bankruptcy faster than your first online pizza sale can do. In general, campaigns like this are destined to fail because only a small percentage of visitors will become a sale. If you expect to qualify nationally or globally for the search term ‘pizza’, well, good luck with that. You could spend tens or even hundreds of thousands of dollars trying to classify yourself as ‘pizza’ and never get anywhere.

An alternative answer: find low competition keywords

Long tail low competition keywords are the definitive alternative answer to generic and competitive keywords. While most of the long tail keywords you can find do not have a large volume, the competition is much smaller. Less competition means that you will most likely rank well on Google and other search engines more easily.

Brainstorm: how to find low competition Keywords

When you search for keywords for the first time, there are some tools that will help you generate ideas about some long tail keywords with low competition. These tools are as follows:

Social media hashtags are excellent for determining current issues. With this tool, you can find out what your target and interested audience is talking about right now. This allows you to attract your target market niche by allowing you to create relevant content. Creating relevant and keyword-rich content that appeals to your audience can be lucrative.

Google Keyword Planner is an effective starting point to get a general idea of ​​your niche and the keywords that surround it. The only drawback is that your competitors also use this tool and get the same results as you. Therefore, other tools may also be required to get ahead of your competitors.
Google Instant is a good way to preview the profitable long-tail key terms that are being searched for and have active potential. With this tool, enter a keyword and Google will try to guess what you are looking for when entering it. This assumption is based on searches that other search engines have made regarding their keyword terms. Analyzing the assumptions provided by Google Instant can provide you with low competition keywords that are very long (in some cases, they don't even seem to have search volume).

Google related searches is a way to track Google Instant. With it, you can generate even more unique ideas that could benefit your business. Once you have these results for a term, scroll down to the bottom of Google to find other related suggestions. You will be surprised by the infinite amount of possibilities. Again, these are low competition keywords that do not always appear in the keyword planner.

Analysis of the results: the best tools for SEO keywords


Finding the best SEO keyword tool so that you can distinguish between low and high competition keywords can be a daunting task. However, there are some useful resources to help analyze and find keywords with low competition. Here is a list of the main tools for keyword discovery and analysis:

LongtailPro is excellent for keyword competition analysis. While it is expensive, it is likely that this tool will end up paying for itself in a short period of time.

SEMrush can be considered the best SEO keyword tool in the market today. It has a variety of incredible features and will allow you to generate an in-depth audit of your website.

KeywordTool.io is a low competition keyword search engine. Especially, because it integrates Google Instant and Google Calculate in an easy way to follow and understand.

Buzzsumo is the ultimate keyword tool for content analysis. By using personalized content reports, this tool will let you know what your strengths and weaknesses are.

UberSuggest has the benefit of being able to find those gold nugget keywords that seem so elusive. This tool will make a difference in your search strategies and keyword analysis. It does not give any indication of competitiveness, but on the other hand, it is free!

Each tool is unique and special in its own way. All these tools have different benefits and difficulties. Take the time to do your homework to find the tool that works best for you. No matter what tool you decide to use, you can probably increase your earnings and pay in a short period of time.

Learning to find low competition keywords takes time

Becoming a keyword expert is a process. It takes time and practice to understand how to move from generic and competitive keywords to low proficiency keywords in the long queue that are easy to classify. It is a skill that you build through trial and error over time. Along the way, there are many excellent tools to help you generate ideas, such as Google Instant Search and Google Keyword Planner. You can even use social media hashtags on all platforms to know what your audience is looking for and talking at the moment.

Tweet