Google PPC content or search

When advertising with pay per click Google gives advertisers a choice. Advertising in search results, advertising on the Website content or the fact that many choose to do both. In search ads mean that Google will search, and display the results in its distributors search results. Google content advertising applies to choose those sites into their site "webmaster" of people. With the rapid expansion of Adsense, and are now in millions of Web pages, viewing on the Web as a whole. However, many advertisers shy away from this to just be advertising in the search results.

There are several reasons, the first is trust. This Web site was small, results Adsense Empire chose to walk through click fraud. Although it is the dominant position in long searches that has the problem. Click fraud searches for those trying to undercut the competitor's return on investment. Webmaster, this also works, as well as trying to increase the use of similar tactics of his income the website owner.

Why site owners choose and another reason why content marketing is the buyer's motivation when he is on a Web site. In different sites, advertisers may have completely different reasons. For example, the site will talk about the Adsense shortcomings in fact for those who sell "AdSense site" for example returns ads. People can click on it, but they are less likely to buy after reading the negative comments. Another reason may be that Adsense sites are actually looking for what is the best color palette, use the. , So you will not see this ad, but you may click on the ads, in a carefree way.

AdSense Web sites tend to be rejected by the advertiser because they think that it involves more management. Through the Web site and see how they are related, check and edit their bid in order to ensure that they still appear on the page. Has more than 500 websites network some of the words, it was a cumbersome and expensive task. While this is so, many people are finding that their Adwords account, return to your Web site, not even an attempt to support their words. Mature examples, those legal terms-ad appears in the AdSense Website "terms and conditions" and "privacy policy" page.

Although many reject content ads, there are those who feel that it provides similar search ROI. Reasons for this can be found in the fact that more and more advertisers choose to search only. As a result of this advertisers have less competition, so the word price is reduced. Advertisers have found a good return on investment from the publishers website decided to actively promote the content of the advertiser's service. Can realize that an example of this, when someone is talking about printing services and services actually offer advertisers. It is a positive move, for publishers and advertisers and publishers to move in a good way. In spite of this, publishers still remember, not too obvious, in so doing, or a savvy buyer will calculate the Publisher's intentions.

Why advertisers are another reason for the selection is increasing its size, however, it also can be used in other search engines. The fact that however still exist, those who select content ads should choose Google's Adsense network. It regulates far above Yahoo's despite its superior network and other equivalent publishers mean that advertisers will benefit from the ability to disseminate their information through a variety of Web sites.

Although best PPC Adsense content distributors, and it certainly can not be compared to search for advertisers. In searches, clues are more qualified, more normative, not fraud. It has seen consistently choose to search, rather than the content of advertising. Although the advertiser should always be tested AdSense and see if it can provide a return on investment, they are looking for. Some advertisers say provides a better return, their business than search. This is different, but the general search is still King of PPC advertisers.

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