Text v Graphic on Adsense

Google's AdSense provides advertisers and publishers with the opportunity to put in the text and graphics formats.

The problem still exists, as advertisers have decided to put the banner ads on their own websites. Which is the best advertiser, which one is the best publisher?

On the one hand, advertisers may feel that the image of advertising is not likely to stimulate sales. On the other hand, text advertising will be more, and less visible consumption.

Text-based advertising is considered to be the two most invasive format. However, does this mean that the graphic ads are better? Consumers use graphic ads from signing up to free email accounts, and from the use of other web services. By using graphic ads, they can almost program themselves to ignore it. Through advertising is not related to the use of consumer brand advertising, they feel that there is less purpose. This may cause the consumer to ignore the assumption that it will be the same plane advertisement.

Text ads are not forced to surf. However, some people are less obvious, but to see them, people who read them are more likely to click on them. This is because of some reasons, but first, they provide more information. Generally speaking, people are reading the text on the web will not be completely satisfied with them, if they check the AdSense ad they will most likely read this will be further added, regardless of its purpose is the next. With an image of the ad, this is the farther away from a gambling.

A print advertisement is usually an impression. This is because advertisers may be selling their own brands, rather than selling a particularly useful service. They, therefore, assume that there is a poor conversion rate and that the text ads are more effective in the eyes of consumers. However, if the text contained in an ad is placed in a graphic format, which would be the most effective? Well, first of all, it can be considered that the Internet will be more likely to see it, but if there are multiple image ads appear together will feel at a loss.

Print ads are also more difficult to control. Let's take a look at Google to allow ads to be frequently replaced and not standardized. Advertisers can contact claims from their ads on the site and contain words such as "iPod" which can not be included in a text advertisement. Although more regulatory and quality control may be in place, such as pornographic images, can appear in an ad advocate of advertising in imperceptible.

Text advertising also has a broad market appeal, advertisers generally do not need to create an image of the internal resources of the advertisement, but to write a text advertisement internal resources. This could mean a wider array of advertisers to find access to text ads, which are less affordable and easy to change through the text ads in advertisers.

Text ads are also cheaper for advertisers, and graphic design advertising may be more than $200 in costs. By removing this fixed cost advertiser may be willing to allow a higher ad itself, thus benefiting the advertiser and publisher.

Advertising seems to be the advertiser's preference. They pay CTR (click rate) and only accept targeted traffic. This will remove from the previous worry about advertising not only to see the risk of the enterprise but click and stimulate sales. CPC (per click cost) is more relevant to the text ads, advertisers can not need a high click rate is effective to get exposure.

Big brands are willing to advertise in these two formats, but the text of the broad market appeal is bound to make it a winner. Flash sites disappear from the image ads, which is becoming more and more obvious, the text information is the user's preference for websites.

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